Aviles Customs: Building a Brand from Ground Up

Project Context: Tasked with creating a complete brand identity for a New York City handyman and home improvement service provider with no previous brand presence.

Design Approach: Employed an iterative design process focused on capturing the essence of craftsmanship and reliability while maintaining visual simplicity and professionalism.

Design Process:

• Discovery & Strategy
  • Client consultation to understand business values and goals
  • Market research and competitor analysis
  • Definition of target audience and key messaging
• Brand Development
  • Multiple logo concept iterations
  • Color palette and typography selection
  • Brand guidelines creation
• Web Design
  • User-focused wireframe development
  • Strategic incorporation of customer testimonials
  • Clean, professional layout design

  Impact: Created a professional brand identity that effectively communicated trustworthiness and expertise, while providing a platform for customer testimonials to drive business growth.