Avon Canada: Creative Communication Strategy

Project Context: During a pivotal organizational transition after LG's acquisition in 2016, I played a critical role in the Sales Incentives team at Avon Canada, a 135-year-old beauty company committed to empowering women through innovative products and sales strategies.

Creative Approach: My work centered on transforming how sales incentives were communicated, bridging traditional marketing methods with modern digital design principles. By creating visually compelling and strategically crafted communications, I ensured that Avon Sales Leaders and Representatives remained informed, motivated, and engaged.

Key Deliverables:

• Digital Design Ecosystem: Developed a cohesive suite of design assets including emails, web banners, and social media graphics
• Website Modernization: Redesigned the incentives webpage to enhance usability and visual appeal
• Brand Alignment: Maintained strict adherence to Avon's established brand guidelines while introducing contemporary design elements

Impact: Through strategic creative communication, I helped streamline information dissemination, boost sales team morale, and support Avon's mission of innovation and empowerment during a significant organizational transition.