Standard Media Index: Digital Platform Unification

Project Context: Led the comprehensive redesign of Standard Media Index's digital presence, serving a global leader in advertising analytics across Australia, New Zealand, Great Britain, and the United States.

Technical Approach: Combined strategic design thinking with technical expertise to transform three separate digital properties into a unified, powerful platform.

Key Deliverables:
Platform Consolidation

• Unified blog, client portal, and corporate website
• Streamlined user journeys and information architecture
• Enhanced cross-platform functionality

Technical Development

• Custom front-end development
• Interactive feature implementation
• Responsive design solutions

Digital Marketing Optimization

• SEO strategy implementation
• Content optimization
• Analytics enhancement
• Keyword strategy development

Impact: Created a cohesive digital ecosystem that strengthened SMI's market position and improved user engagement across multiple international markets.